Promoting and marketing a book or in my case a book series can be an expensive endeavor. The greatest book promotion and book marketing services can be expensive, with a price tag easily reaching hundreds if not thousands. While advertising and marketing are great and should be done, if one is just starting out with a limited budget it can be, well, quite difficult. This is especially true if an author is barely making ends meet with side hustles and seasonal work to get by. To counter this, we need to find as many free book promotion ideas as possible that will help us indies gain exposure, especially in our early days.
I already went over one free promotional tactic I used in last week’s article regarding my free book giveaways to my first 200 email subscribers.
So, I’m now going to share my own experience today with a website that has garnered my plenty of traffic on this blog’s sister site, My Freedom Flame. Pinterest was my latest discovery in November 2018 and I’ve since never looked back, sharing each and every blog post I’ve written since November on Pinterest and I continue to do so.
What Drew Me to Pinterest?
Pinterest is great for creating a teaser for your book, which I decided to do for my own. You can create a board, save visual pins to the board that are relevant to your books, and bam, you have a little photo montage of what your book is about.
Pinterest is also one of the fastest growing social media platforms and more and more bloggers are turning to the social media site for their own business endeavors.
You can also create your own images on say, Canva, for instance, and save these images to Pinterest. You can also, obviously, save your own images to the site from your phone. These days, one would be crazy NOT to start a Pinterest board.
Example One: Swords of Destiny
So I created a Pinterest board for Swords of Destiny and a second one for Missing in Columbia. I want to take you through descriptions of saved pins that tell the story in chronological order without giving away the plot.
At the end of this section, I’ll share a link to the board so you can view it for yourself, especially if my descriptions make absolutely zero sense.
And remember, these boards should act as a TEASER, so don’t give away characters or character fates. Plant the idea of mystery in the reader’s mind.
That said, let’s roll.
One: Book Cover
Two: Silver-hilted Sword
Six: Destroyed City
Seven: Luke Skywalker dueling Darth Vader
Eight: Another Destroyed City
Nine: Spirit World Quote
Ten: Spirit Threshold
Eleven: Ocean Sunset
Twelve: Female Resting in an Ocean
Thirteen: Life Quote Regarding Healing
Fourteen: Quote Regarding Death
Fifteen: Quote Regarding BiPolar Disorder
I’m definitely giving away the dark tone that captures Swords of Destiny, a deep contrast from the Harry Potter type of tone seen in Northern Knights, where one is introduced to a world of magic, fantasy, and always the uncertainty of an incoming attack from the enemy.
Swords of Destiny’s board is dark and many of what I came across are depressing.
Go ahead and see the visual here: Swords of Destiny Pinterest Board
Contrast Swords of Destiny’s board from Northern Knights’ board here: Northern Knights Pinterest Board
Example Two: Missing in Columbia
Let’s go to Missing in Columbia, which unlike its two predecessors forges its own tone.
One: Let’s start with the cover.
Two: Fighter Jets
Three: Endless Forest
Four: Trickster Gnome
Five: Golden Sword
Six: Pearl Sword
Seven: Kissing Couple
Eight: Pentacle featuring the five Stoicheions (Air, Water, Earth, Fire, Spirit)
Nine: Pentacle explaining the five Stoicheions
Twelve: Country Scene
Thirteen: Couple bearing a King and Queen cap
Fourteen: Fantasy Architecture Gates
Fifteen: Motivational Quote
Obviously, Missing in Columbia is the gateway between Trilogy I and Trilogy II. It is the bridge, and one of my pins symbolizes this bridge. There’s also foreshadowing involved as well, especially since the kissing couple strongly resembles two main characters. The golden and pearl swords also imply the importance of supernatural ability.
Like Swords of Destiny, all my pins relate to the most important scenes in the story, but the tone is more of a mixture between light and dark, with motivation as well, in contrast to the innocence of Northern Knights and the doom and gloom in Swords of Destiny.
Take a look at the board here: Missing in Columbia’s Pinterest Board
You can also track your pin’s impressions plus your profile’s monthly viewers, where mine has seen between 1.5k and as many as 7.5k, depending on my frequency. Your engagement and saved pins will also be tracked, so you’ll have a clear visual of how well your board performs.
But don’t stop there. Share your boards across social media platforms and of course, blog about them as well, especially as your book or book series blog gains steam.